Ogilvy

 I appreciate when a TV show goes to lengths to create some sense of its genuine existence in reality. More well-known shows have done this, like Lost and The Office.

The lesser-known show Better Off Ted has done it too, with a very clever viral website for the show's fictional company, Veridian Dynamics. I haven't seen the show yet, but arriving at this site and watching the commercials below has me intrigued enough to go check it out.

Commercial 1.

For my first post, I'd like to share some humor with you all. I'm a big fan of movies. I really enjoy being whisked away to an imaginary world and like to feel the emotions driven by a combination of circumstances and characters in those worlds. I also really enjoy how masterful cinematography and soundtracks mesh together harmoniously to engage you even further.

The creator of these YouTube clips decided to put his own spin on soundtracks. Some of them are hilarious, some are not politically correct, and some feature lyrics that work surprisingly well. All however, are unexpected. Unexpected because we've been to most of these worlds before and still remember the experience quite well. Now we're being shown a very different place. Maybe the same can be said for advertisements, TV spots, and print campaigns. If an element—like the color, imagery, typography, headline or copy—is unexpected in the story we ...