Ogilvy

There's something casually obsessive about Legos. It's hard for a child to have just one set — the smaller pirate ship they own needs a larger one to battle with, the single road plate needs to connect with another to create a street, the one minifig needs friends, and so on. That's because Lego blocks are inherently, well, boring. They're purposefully blank-faced and sparsely-decorated so that kids will project their imaginations on them. They're the everytoy — capable of anything a child can dream of, but still a little grounded in reality. That duality ensures that as the target-audience kids grow up into adults, they'll approve Legos as suitable toys for their own kids. 

Lego has enhanced this experience (or forsaken the purity of their product line, depending on who you ask) by continually releasing new products that feature more intricate pieces and brighter colors. It's also ...

 I appreciate when a TV show goes to lengths to create some sense of its genuine existence in reality. More well-known shows have done this, like Lost and The Office.

The lesser-known show Better Off Ted has done it too, with a very clever viral website for the show's fictional company, Veridian Dynamics. I haven't seen the show yet, but arriving at this site and watching the commercials below has me intrigued enough to go check it out.

Commercial 1.